Now what · Page 01 of 05
Your motion stills are in your dashboard. Before you post anything, take 60 seconds to understand what you've actually been handed — and how it's different from a video tour.
File 01
Standard video file. Drop into Instagram, Facebook, TikTok, or any feed. 8–12 seconds. Autoplay on every platform.
File 02
Growth, Pro & Agency
Compressed for email clients. Lands in inbox without spam-flagging. Plays inline. Drop into Mailchimp, Constant Contact, your own client emails.
File 03
The original frame, exported clean. Use anywhere a static photo fits — MLS, flyers, print, listing sheets.
It is a short cinematic clip of your real photography with depth-based motion applied. The room you see is the room in your photo. Nothing added. Nothing removed. Just animated.
It isn't a video tour, a 3D walkthrough, or an AI-generated rendering. It doesn't replace those. It supplements them — by being the format the algorithm rewards on social, where 3D tours and long video don't play well.
One rule before you post: motion content posted in the first 24 hours after upload gets the strongest algorithm boost. Don't wait for the perfect caption. Post it now, refine later.
FAQ · Files & format
A parallax motion still is one photograph with depth-based motion applied — the actual room in your photo, animated. A video tour is multiple shots stitched together. Parallax stills run 8–12 seconds and earn the algorithm boost on Instagram and TikTok. Tours don't — they're for the MLS detail page and YouTube.
Three files per still. MP4 for social (Instagram, Facebook, TikTok). GIF for email (Mailchimp, Constant Contact, client emails) — included with Growth, Pro & Agency. Hero PNG for MLS, flyers, and print. Same listing, three surfaces — more eyes for the same cost.
Yes. The MP4 works in any editor — Premiere, CapCut, Canva, iMovie. Most agents add a caption overlay or a logo card at the end. We ship clean files so your brand goes on top, not ours.
No. Tours don't get distribution on Instagram or TikTok — the feed kills them at 60 seconds. Keep the tour for the MLS detail page and YouTube. Post the parallax where the leads live.
MLS systems still favor static photography on the primary listing page. The hero still PNG is the MLS-safe version. Use the motion files on social where they earn engagement; the hero still on MLS where it earns clicks.
Parallax animates your real photograph — no rooms generated, no furniture added, no scenes invented. AI-generated video builds rooms from scratch. Parallax animates the room you already paid your photographer to shoot.