Measure · Page 04 of 05
By now your posts have been live long enough to read the data. Here's a translator: which metrics matter, which to ignore, and what to look for to know if it's working.
| Reach | Unique accounts that saw your post. Compare to your last static-photo listing — the difference is the lift Parallax gave you. Expect 60–100% higher on a parallax post vs. a static one of the same property type. |
| Shares | The leading indicator of peer-network reach. If other agents are sharing your post, you've broken out of your own sphere. Watch this number more than likes. |
| Saves | Buyers save listings they're considering. Saves predict in-bound DMs and showing requests over the following 1–2 weeks. |
| Profile visits | The conversion proxy. People who visit your profile after seeing a post are evaluating you as an agent, not just the listing. Profile visits convert to follows, calls, and DMs. |
| Likes | Mostly noise. Don't optimize for likes. Likes don't pay commissions. |
What to expect from a Parallax-tier post:
• Reach: 60–100% higher than your last comparable static post
• Shares: 2–5× more shares per impression
• Saves: roughly 1.5–3× a static equivalent
• Profile visits: noticeable lift; this is where direct lead conversion happens
If your numbers are above this range, you're using it right — caption, timing, and platform choice are dialed. If they're below, the next email walks you through the diagnostic.
They will. Engagement varies by property type, time of year, your audience composition, and the specific photo. A pool listing in July outperforms a winter interior in February — that's not Parallax, that's reality. Measure the lift over your own baseline, not the absolute number.
Usually it's one of three things. One: wrong time of day (off-peak hours suppress distribution). Two: caption led with the address or "new listing" instead of a specific detail. Three: the property type doesn't lend itself to depth motion (flat, low-detail rooms produce subtler effect). The fix is usually caption or timing, not the parallax itself.
Up next: what's next →FAQ · Metrics & performance
60–100% more reach than a static post of a comparable property. The algorithm classifies parallax as video, which gets stronger distribution. Measure against your own static baseline, not against industry averages.
Reach, shares, saves, profile visits. Reach is distribution. Shares mean you broke out of your sphere into peer networks. Saves predict in-bound DMs over the next 1–2 weeks. Profile visits convert to calls. Likes don't pay commissions.
Shares = peer-network reach. Other agents and clients pushing your post into their networks for free. Likes stop with the liker; shares compound. A post with 200 shares produces more inquiries than one with 2,000 likes.
Distribution peaks in 24–48 hours. Saves and profile visits convert to DMs and inquiries over the following 1–2 weeks. If the post hasn't gained traction in 24 hours, the cause is usually timing or caption — not the parallax.
Three causes. Wrong time (off-peak suppresses distribution). Caption led with the address or "new listing" instead of a detail. Flat low-detail room where depth motion reads subtler. The fix is usually caption or timing.
60–100% more reach than your static baseline, 2–5× more shares, 1.5–3× more saves, and a clear lift in profile visits. Above this, caption and timing are dialed. Below, fix one of those two.