Motion stills for the homes most people actually buy.
A $1.4M coastal listing gets a cinematographer. A $620K starter in the suburbs gets ten flat photos and a prayer. We built Parallax for the second one.
Three 10‑second motion stills, generated from the photos your photographer already delivered — the trust of a photograph, the reach of a video, and a week of social content out of one shoot.
The middle of the market deserves premium presentation, too.
Every agent knows the math. The luxury team across town hires a videographer, a drone op, and a colorist for a single listing. Their feed looks like a Netflix trailer. Meanwhile, the agent doing five $500K transactions a quarter is editing in Canva at 11pm and watching their carousel die after 38 impressions.
The feed doesn't care that the home is smaller. It cares about motion. So we built the cheapest, fastest path to motion that doesn't compromise on truth: depth-estimated parallax on the photos you already paid for. No drone, no crew, no AI hallucinations. Just the same room, gently brought to life.
High performers don't outspend the algorithm. They borrow it.
The agent winning their market on social isn't the one buying the most ads. They're the one publishing the kind of post the feed wants to push for free. Static photos sit in the “photo” lane and quietly die. A motion still gets read as video — and the algorithm pays the distribution bill on your behalf.
Static carousel. Boost the post. Hope.
The feed reads ten flat photos as a photo post. Organic reach taps out at your existing followers. To put it in front of new buyers, you pay.
- Read by the feed as a photo — capped distribution.
- About 5–6 engagements per 1,000 impressions.
- New reach requires paid boosts.
One Parallax still · nine photos · zero ad spend.
Swap one image for a motion still and the post inherits a video's distribution behavior while the rest of the carousel keeps the trust of a photograph.
- Read by the feed as motion — routed into discovery.
- Saves, sends, and DMs — the actions the feed rewards.
- 2.4–4× the reach of the same agent's static post.
Buffer 2026 · Meta Ads benchmarks · Why It Works lab
Sophistication isn't just for the $1M-plus listing.
It's for the agent who follows the data.
The other feed your sphere actually opens.
Real estate's most-used touchpoint isn't a Reel — it's a listing alert in a Gmail tab. Drop your Parallax motion still into the drip as a looping GIF and the email your sphere has been thumbing past for two years stops looking like every other agent's. Same shoot. New channel. No extra ask of your photographer.
Hi Jordan,
The moment this kitchen hit my desk I thought of you. New on the MLS this morning — 1428 Linden, Oakland. Three beds, an updated kitchen, and a window that does the work for me. Take a look (it moves):
REALTOR® · DRE# 02118430 · Coastline Realty
sarah@coastlinere.co · (510) 555‑0118
What changes when you swap the static hero for a motion GIF.
Subject lines that signal motion content lift open rates by about a fifth — attention starts before the click.
Industry studies have measured up to a 300% lift in click-through rate when the hero image moves instead of sitting still.
Engaging visual email has been linked to lower unsubscribe rates — leads stay subscribed and your sphere grows instead of shrinks.
Plain English · a $25 motion still ships into the email tool you already use, plays the second your lead opens it, and earns reach you'd otherwise pay a media buyer for.
Four rules we won't negotiate on.
You can rebuild a business on better tooling. You can't rebuild it on trust you spent on a fake. So we draw the line in a few specific places.
Real photos in, real photos out.
We don't generate rooms. We don't stage furniture that isn't there. We don't change the view out the window. If it's not in your photographer's file, it's not in the motion still.
A human curates every listing.
The depth pipeline is automated. The choice of which three frames lead with the kitchen, the primary, and the view — that's a person who has looked at thousands of listings doing it for yours.
Disclosure-ready by default.
We built our motion process to stay on the clean side of California's AB 723 and equivalent MLS rules. We keep your originals and can hand them back any time.
No subscriptions you can't escape.
À la carte at $25. No annual lock‑in, no minimums, no “contact sales” for a number you can do in your head.
Quiet luxury for the listing. Boost from the algorithm.
One pipeline. Four steps. Nothing fancy under the hood.
The technical side is depth estimation plus a camera-move solver. The honest version is shorter than that.
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You upload the photos you already have.
The same MLS-ready set your photographer delivered. We don't need raw files, plate scans, or anything special. JPEGs are fine.
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A model estimates depth for every pixel.
This is the part that's not new — it's the same family of depth networks Apple uses for Portrait Mode. We're just running it on a kitchen instead of a face.
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A human picks the three hero moments.
The kitchen, the primary, the view — whatever the property actually has to say. The standard plan ships three. Larger listings get more.
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We render. You ship.
Three 10-second MP4s, formatted for Reels, Stories, and Feed. Captions included if you want them. In your inbox in 12 to 24 hours.
A small team. A specific opinion.
Parallax Listings is a four-person team based between Oakland and Austin. Two of us came out of computational photography (the depth side). Two of us spent the better part of a decade in real estate marketing, watching mid-market listings get hand-me-down treatment from tools designed for luxury.
We're not a venture-funded growth play. We're not an AI staging company pretending to be a furniture company. We make one product, for one audience, and we'd rather be the best at that than the biggest at something else.
What we don't do
- We don't replace your videographer on a luxury shoot.
- We don't generate motion that wasn't already latent in the photograph.
- We don't sell your photos, your data, or your client list. Ever.
- We don't have a chatbot pretending to be a person on this page.
Your first listing is on us.
Three motion stills, no card, no commitment. 12–24h turnaround.
About · Last updated May 2026 · Parallax Listings LLC